Why – the part you know

A comprehensive, high quality and independent investor perception study or feedback exercise is an invaluable IR tool.

  • The perceptions influence your corporate strategy and the investment proposition

  • The insights measure the level of understanding of your company, gauge sentiment and highlight the degree of support

  • The feedback shapes, amends and reinforces your message to the market

  • The strategic findings of an annual investor perception study complement the tactical day-to-day feedback provided by corporate brokers

  • Listening and responding demonstrates awareness, responsibility and good corporate governance

diagram

The Combined Code 2008* requires:

D.1.1 The chairman should ensure that the views of shareholders are communicated to the board as a whole.

D.1.2 The board should state in the annual report the steps they have taken to ensure that the members of the board, and in particular the non-executive directors, develop an understanding of the views of major shareholders about their company, for example through direct face-to-face contact, analysts' or brokers' briefings and surveys of shareholder opinion.

* Financial Reporting Council, The Combined Code on Corporate Governance, June 2008